Equinox
2010-2013

Graphic Design

Campaigns, Branding

Equinox is a luxury fitness brand that redefines the workout experience through premium design and an elevated, holistic approach to health. Every detail, from curated lighting to luxurious materials, enhances both performance and ambiance.

As Graphic Designer for Equinox, I aimed to convey how high-end design can transform a fitness space into a destination, creating a sense of exclusivity and innovation that resonates with the brand's elite clientele, showcasing my ability to design for both form and function in premium environments.

Pardon Our Dust
Renovations campaign for Equinox clubs globally.

Power Down to Power Further Campaign
THE BRIEF:
Craft an active, energetic visual approach to spa and regeneration services at Equinox. Create images and video that showcase services including athletic massage, facials, meditation, stretching, steam and sauna. The visuals are united by a common color story that comes to life in different ways depending on the focus. Tight crops emphasize the expertise within each service.

THE SOLUTION:
Power down to power further. The images, video and campaign message work together, elaborating on Equinox’s unique perspective on mind and body regeneration as an important compliment to athletic training. These assets are used to both support the campaign and as evergreen assets, examples shown in the below mockups.