InStyle
2016-2019

Art Direction

Social Campaigns, Branded Content, Photo + Video Shoot Production, Editorial, Marketing Websites, Motion Graphics, Sales Decks + Presentations, Email Templates

InStyle celebrates people of all ages, sizes, races, and backgrounds through inclusive storytelling and an accessible approach to fashion and beauty. InStyle helps readers experience can't-miss pop-culture moments, meet Badass Women, and find the looks they'll love.

In an Art Director role, I collaborated closely with the Creative Director to lead the pivotal transformation of branded content from print-centric to digital and social-first. Partnering with Marketing, I built tentpole programs that leveraged digital innovation in online shopping, emerging social media platforms and more.

CREATOR SOCIAL & PRINT CAMPAIGN FOR

Amazon Fashion

Amazon Fashion partnered with InStyle and People magazines to put forward fashion influencer and blogger Kendall Kremer as the face and spirit behind the "Styled by" campaign. I was tasked with all photoshoot pre and post-production responsibilities as well as the art direction and design of the final advertorial pages. These images were also used for an Instagram takeover on InStyle and People magazine channels and appeared in a shoppable native listicle on InStyle.com.

MOTHER’S DAY SOCIAL CAMPAIGN FOR

Pandora

InStyle and Pandora came together to collaborate on a social first campaign focused on aligning Pandora with Mother’s Day and deepen brand awareness and purchase intent for Pandora’s family sentiments. I art directed a photoshoot featuring look-alike mothers and daughters which positioned key Pandora pieces as the ideal Mother’s Day gift and as the must-have accessories for both generations. These creative images were used as part of a social media takeover InStyle’s Instagram and Facebook channels, as well as in a shoppable native listicle on InStyle.com.

FALL TRENDS CAMPAIGN & SHOPPABLE CONTENT HUB FOR

Naturalizer

InStyle and Naturalizer partnered on a campaign focused on featuring custom photography illustrating how to build the season's latest trends, starting with the Michelle Pump. I art directed a photoshoot and designed a microsite where viewers can enjoy interacting with the full-bleed parallax motion site while click-through links throughout drive consumers to purchase.

POWER PIECES CAMPAIGN FOR

Ann Taylor

Knowing the change in seasons spurs a wardrobe transition for most women and to welcome the spring season Ann Taylor recruited the expertise of InStyle’s Executive Style Correspondent Dana Avidan-Cohn to lend her editorial eye. I art directed and designed creative assets for a native article featuring four Ann Taylor classic pants in new, trendy ways for spring. This was also expanded into a fun, snackable video featuring how to introduce creative, fashion-forward ways to style the Ann Taylor's Navy Ankle.