Hi, I'm Alexandra! A strategic-minded creative director with an expertise in elevating brands and products to drive growth and create meaningful and delightful brand experiences.
I am currently spearheading creative direction at What to Expect, where I have focused on defining and leading the design vision for the What to Expect brand to ensure that it is recognized as an industry-leading, elevated health care brand for modern audiences.
Previously, I served as Art Director at Meredith Corporation (formerly Time Inc.) and was the key voice in defining the evolving creative strategy for its family of Lifestyle and Luxury brands, and its execution through art direction, graphic design, motion design, social design, experiential design and UI.
I have managed creative teams to raise the level of design thinking and execution through creative direction and mentorship, achieving business objectives and creative excellence.