Hi, I'm Alexandra! A highly experienced creative director with an expertise in brand voice and strategy.
I am currently leading creative direction at What to Expect, where I have focused on elevating and overhauling what was initially a product into a 360 brand experience. Previously, I served as Art Director at Meredith Corporation (formerly Time Inc.) and responsible for leading user experience, brand strategy and visual design for Travel + Leisure, InStyle, Food&Wine and Real Simple. I have managed creative teams of designers overseeing all aspects of visual design from marketing collateral to user interface design.
I believe a brand needs to be in a constant but relevant conversation. In team collaboration I focus on ideas that are flexible and are strategically led by user principles and insights. I design to simplify the complicated while pushing for interactivity and new techniques. I bring passion to everything I create and believe that a project's success is dependent on a collaborative team approach.