Hi, I'm Alexandra! A strategic-minded creative leader with an expertise in elevating brands and products to drive growth and create meaningful and delightful brand experiences. 
With over 15 years of experience in the creative industry, I possess a wide range of versatile leadership and creative skills along with a talent for joining conceptual thinking with emerging technologies and platforms.
A passionate enthusiast in brand identity, photography and experiential design. I have a love for creative has a growing need to live in the digital realm, but where needed flows perfectly and connects viscerally with non-digital content.
I thrive in leveraging visual, technical and strategic expertise to shape product visions. I am not an ivory tower Creative Director — it’s important to remain connected, hands-on and get your sleeves rolled up throughout the process, all while allowing teams enough freedom to grow and learn.
Full portfolio available upon request.
• Creative / Brand + Marketing Strategy 
• 360 / Omni Channel Campaign Ideation + Execution
• Leading / Growing + Mentoring Creative Teams
• Branding / Identity / Motion / Experiential
• Photoshoot Direction + Production
• Video Direction + Production - Long + Short Form
• Print Production
• Agency Collaboration + Relations
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