Blink Fitness
2010-2013

Graphic Design

Campaigns, Branding

Blink Fitness is a vibrant, budget-friendly gym that stands out for its focus on creating positive experiences. Its clean, modern aesthetic and inclusive atmosphere align with a "Mood Above Muscle" philosophy, emphasizing mental and emotional well-being as key benefits of exercise.

In a graphic designer role, I worked to streamline the branding and focus on a user-friendly design. Blink delivers a seamless, uplifting experience for every member and it was important to embody how thoughtful design can elevate both mood and performance. This project highlights my approach to creating intuitive, impactful designs that resonate with real-world users.

6307bc1c922f3d3a80e0f0e9_blink_duffle-1.gif
MRS&MR_BLINK_WaterBottle.gif
6307bc1c922f3d26b4e0f0cb_blink_joggers dot-p-2000.jpg
6307bc1c922f3d63fbe0f0f8_Yoga Mat 3.png
6307bc1c922f3dd2c5e0f0d0_blink_crop repeat-p-2000.jpg
6307bc1c922f3d4180e0f0bc_Blink_hoodie 1-p-2000.jpg
6307bc1c922f3d1ea0e0f0df_blink_crop tank logo-p-2000.jpg
6307bc1c922f3d6805e0f0da_blink_hoodie 2-p-2000.jpg
MRSMR_BLINK_KeyTag.jpg