What to Expect Branding

In a Creative Director role, I lead and define the design vision for What to Expect. Direct a team of designers to conceptualize and implement innovative design solutions tailored to meet the needs of a diverse global audience. Oversee the execution of this vision through strategic art direction, graphic design, motion design, social media design and UI, ensuring alignment with the brand’s objectives and standards of excellence.

ROLE: CREATIVE DIRECTION, BRAND STRATEGY, UI, UX
BRAND STYLE GUIDE
LEGACY APP
REBRANDED APP
LEGACY BRAND EMAILS
REBRANDED EMAILS
LEGACY SOCIAL MEDIA PRESENCE
REBRANDED SOCIAL MEDIA PRESENCE​​​​​​​
SOCIAL MEDIA GIFS + STICKERS​​​​​​​
INFOGRAPHICS
VIDEOS
SeaWorld
Ann Taylor
Travel + Leisure Branding
Amazon Fashion Campaign
BabyCenter
World's Best Awards
Equinox
Charleston Insider's Weekend
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