Travel+Leisure
2016-2019
Art Direction
Social Campaigns, Branded Content, Photo + Video Shoot Production, Editorial, Marketing Websites
Travel+Leisure teamed up with SeaWorld Parks & Resorts to produce a custom video series aimed at enhancing brand perception. The series highlights SeaWorld not only as a family-friendly destination but also as a place that appeals to an affluent audience.
I art directed the video series on location and oversaw to both pre- and post-production. Additionally, I designed rich media units to highlight the exclusive, world-class family travel experiences at SeaWorld Orlando, Discovery Cove, and Aquatica. The campaign resulted in a 64% increase in purchase intent for SeaWorld.
CINEMASCOPE UNIT COLLAPSED
CINEMASCOPE UNIT EXPANDED