Pandora Mother's Day

InStyle and Pandora came together to collaborate on a social first campaign focused on aligning Pandora with Mother’s Day and deepen brand awareness and purchase intent for Pandora’s family sentiments. I art directed a photoshoot featuring look-alike mothers and daughters which positioned key Pandora pieces as the ideal Mother’s Day gift and as the must-have accessories for both generations. These creative images were used as part of a social media takeover InStyle’s Instagram and Facebook channels, as well as in a shoppable native listicle on InStyle.com.