SOCIAL GIFS + IMAGES
Knowing the change in seasons spurs a wardrobe transition for most women and to welcome the spring season Ann Taylor recruited the expertise of InStyle’s Executive Style Correspondent Dana Avidan-Cohn to lend her editorial eye. I art directed and designed creative assets for a native article featuring four Ann Taylor classic pants in new, trendy ways for spring. This was also expanded into a fun, snackable video featuring how to introduce creative, fashion-forward ways to style the Ann Taylor's Navy Ankle.
Role: Video Production, Art Direction, Social Media Strategy